AI-Ready Marketing for Health and Wellness Practices That Actually Fills Your Schedule.
40 million health and wellness searches happen on ChatGPT every day. A proprietary LLM-based provider directory built for how AI determines your expertise, an AI-enabled podcast, and AI/SEO visibility — all in one place. Plus full-service marketing tools like photography, ads, email, and social so you don't have to piecemeal 19 different providers to get the job done.
You're Spending Hours Every Night on Marketing That Doesn't Work.
The way people find health and wellness providers has fundamentally changed. Most clinic marketing hasn't caught up. That ends now.
People Ask AI Now. Not Just Google.
When someone asks ChatGPT "who does peptide therapy near Sioux Falls?" your name needs to come back. That doesn't happen by accident. Most wellness practices have zero structured content AI can read. If AI can't find you, you don't get recommended.
Your Agency Sends Reports. You Don't See Clients.
Hire an agency. Get traffic reports. No actual bookings. Fire the agency. Repeat. It happens because most marketing agencies learn healthcare compliance on your dime. They deliver vanity metrics instead of revenue. We count booked consultations, not impressions. You'll see the number.
You Became a Provider, Not a Marketer.
You started your practice to help people, not to spend every evening posting on social media and trying to figure out SEO. The video does the work so you don't have to. Your marketing should be a system that runs without you touching a phone — not a second job.
Healthcare Marketing for Clinics Where Trust Drives Bookings
If people research you before they commit, our systems are built for your business. We work with providers in categories like med spas, functional medicine, peptide clinics, hyperbaric therapy, hormone optimization, dental, mental health, fitness studios, physical rehab, chiropractic, nutrition, and more. If trust drives the booking decision, we can help.
Authority Stacking
Most wellness marketing is disconnected. An ad here, a social post there, a website nobody can find. Authority stacking is different. Each layer builds on the last. Your directory listing creates structured data AI can reference. Your episode creates trust signals people need before they reach out. Your search optimization makes sure both are findable. Each layer compounds the impact of the one before it.
It's a client acquisition system, not a collection of random tactics. Start anywhere. Add layers as you grow. The more you stack, the faster you compound.
A Healthcare Marketing Agency That Already Speaks Your Language.
Most agencies learn healthcare on your dime. We've lived it. Vitality Growth Labs was built by a healthcare executive who spent 25 years inside major health systems, brought 36 products to market, and now navigates the wellness world as both a strategist and a consumer. That means we understand compliance, we understand the client journey, and we understand why most marketing agencies fail wellness practices.
Peer, Not Vendor
We're not a marketing agency that Googles your specialty before the first call. We come from healthcare. We've managed clinical teams, launched products through regulatory review, and navigated HIPAA. You're not explaining your world to us. We already live in it.
Revenue, Not Vanity Metrics
We count booked consultations, not impressions. You'll see the number. If it doesn't show up on your schedule and your bottom line, it doesn't count. Every report ties back to the only number that matters: did you get more clients?
AI Search Optimization
Most practices are invisible to ChatGPT, Perplexity, and Google AI Overviews. Not because they're not good enough — because their content isn't structured in a way AI can read. We fix that. And once it's built, it works for you around the clock without a monthly ad spend.
Compliance-Aware Content
Healthcare has rules. Testimonial restrictions, medical advertising regulations, state-specific compliance requirements. We build content that positions you as an authority without creating regulatory risk. Your name is on the door. We treat it that way.
One Team. Not 19 Vendors.
Directory, podcast, AI visibility, ads, email, photography, social — all under one roof. You're not stitching together a dozen freelancers and hoping they talk to each other. One team that understands your practice handles everything. Your time stays where it belongs: with your clients.
Midwest Roots. National Reach.
Headquartered in Sioux Falls, SD. We know secondary markets where competition is lower but trust matters more. We also serve practices nationally. AI search optimization is location-agnostic. Good content works everywhere.
Research First. Then We Build the System.
Every engagement starts with understanding what your market is actually searching for. Then we build content and systems to meet them there.
Diagnose
We run your AI visibility diagnostic. Where do you rank on Google? Does AI cite you? Where are competitors beating you? What are people in your market actually searching for? We find the gaps.
Strategize
Based on the diagnostic, we build your content around real search demand. Every video topic, every article, every piece of content is chosen because people are looking for it right now.
Produce
We come to you with a professional 3-camera setup, pro lighting and audio. We film your episode and cut clips you can use across your channels. The content lives on YouTube where people find it for years.
Optimize + Report
Monthly monitoring across Google rankings, AI citations, and conversion metrics. We track booked consultations and revenue closed — not vanity metrics. You see the number that matters.
Here's What Actually Happened.
These results came from wellness practices using the same authority stacking approach we build for every client.
From Invisible to Fully Booked in 6 Months
Video-powered content positioned Dr. Todd as the regional authority in hyperbaric oxygen therapy. People arrived pre-sold, knowing exactly what they wanted before the consultation call. His schedule went from gaps to a waitlist.
When Lifetime Value Changes Everything
They had traffic but were drowning in tire-kickers. We built a 42-second qualification quiz that filtered out bad fits before they wasted anyone's time. Clients return 4x their first year, 2x their second. Lifetime value changed the trajectory of this practice.
Start with a Layer. Stack from There.
Every practice is different. Some need visibility. Some need a full system. Start with a directory listing or a podcast episode and add layers as you see results. There's no lock-in. You move at your pace.
Get Listed. Get Cited.
The Dialed In Health directory isn't a standard listing page. It's a proprietary LLM-based directory custom-built for how AI systems determine your expertise and decide who to recommend. Your profile is structured so that when someone asks ChatGPT or Perplexity who to see, the AI has exactly what it needs to cite you. This is especially powerful for smaller practices competing against larger systems for visibility.
Directory
Listed
Get in the directory. Basic structured data so AI tools know you exist.
- Practice name + location
- Specialties and services
- Website + social links
- Contact information
- Basic provider bio
- Video embed on profile
- AI citation optimization
Directory
Activated
Your profile works harder. Video, written content, and authority signals AI tools reference.
- Everything in Listed
- Video embed on profile
- Written article content
- Featured category placement
- Enhanced bio + credentials
- Authority signals for AI search
- AI citation optimization
Directory
Authority
Maximum directory presence. AI citation optimization and top-of-category positioning.
- Everything in Activated
- Dialed In episode embedded
- Long-form written article
- Top-of-category positioning
- Monthly content + SEO refresh
- AI citation optimization
- Priority in directory search
Be on the Show. Build Trust.
Your first episode is free. YouTube is evergreen — people find your content for years after you post it. One professionally filmed conversation at your location reaches our audience and yours, cross-pollinating visibility that a solo social post never will. That's the strategy: your authority content lives somewhere it compounds over time.
Application required. Limited spots per quarter.
- Professional on-camera interview
- Topic of your choice
- Filmed at your location
- 3-camera setup, pro lighting + audio
- Full episode edit
- Published on YouTube + all podcast platforms
- Embed on your website
- Short-form clips
- AEO framework
- Full content ownership
Beautiful, professional video at no cost.
Everything in the free episode, plus the assets that make it work for months. You review before publishing.
- Everything in the free episode
- 5 professionally cut short-form clips
- Vertical edits for Reels, TikTok, Shorts, LinkedIn
- Strategic AEO framework for your topics
- Promotional graphics + quote cards
- Downloadable content for your channels
- Full ownership of all assets
One session. Months of content you own completely.
Build It. Scale It. Fill Your Calendar.
Ongoing authority stacking. Each tier builds on the last. Start where it makes sense. Stack as you grow. Every package includes a one-time AI Visibility Diagnostic to show exactly where you stand before we build.
Get Found
"Someone searched for what you do. You showed up."
Show up when patients search — on Google, YouTube, and ChatGPT. Every "near me" search returns you, not your competitor.
- Directory listing — Activated tier (included)
- Monthly AI search monitoring + optimization
- Google Business Profile management
- Schema markup + structured data
- Reporting: booked consultations, not impressions
Get Known
"They found you. Now they see you're the expert."
Quarterly video production that lives on YouTube where people find it for years. Your episode reaches our audience and yours — cross-pollinating visibility that a solo social post never will.
- Everything in Get Found
- Quarterly video production — 4 episodes/year at your location
- 20+ short-form clips per year
- YouTube channel strategy + optimization
- Content calendar — you always know what's coming
Stay in Front
"We send it. We post it. You treat patients."
We send the emails. We schedule the posts. We run the retargeting. By the time someone books, they've watched your episode, read your emails, and seen your shorts a dozen times. They already trust you.
- Everything in Get Known
- Email marketing — welcome sequences, monthly newsletter
- Social stacking — shorts distributed to Instagram, TikTok, LinkedIn
- Meta retargeting using episode content as warm video
- Monthly filming session (90 min) beyond quarterly
Own the Market
"Your competitor doesn't know what hit them."
Everything in Stay in Front, plus website design, landing pages, and paid advertising. You focus on your clients. We fill the schedule and dominate the market.
- Everything in Stay in Front
- Website design or full refresh
- Service-specific landing pages
- Google + Meta paid advertising
- Conversion rate optimization
- Dedicated monthly strategy call
Stack More
Available to monthly package clients, or standalone for active Dialed In guests.
Photography
15 edited images. Headshots, spa/clinic environment, treatments in action. Full usage rights. Filmed on your episode day.
Patient Education Videos
3 fully edited videos (1-2 min each). Reconstitution, dosing, treatment walkthroughs. Film same day as your episode. Patients arrive prepared. You stop repeating yourself.
Social Stacking
Up to 3 platforms. 12 posts/month. Community engagement, comment monitoring, monthly reporting. Content repurposed from your episodes.
Monthly Filming
One additional 90-minute filming session per month beyond quarterly schedule. Ideal for multiple service lines or education video libraries.
AI Visibility Snapshot
Lighter version of the full diagnostic. See where you stand before committing to a full audit. Quick read on Google, AI citations, and competitive position.
Frequently Asked Questions
What is authority stacking?
Authority stacking is the idea that each marketing layer reinforces the others. Your directory listing creates structured data AI can reference. Your episode creates trust signals people need before they reach out. Your search optimization makes sure both are findable. Each layer compounds the impact of the one before it.
Why does the directory matter for AI search?
AI assistants like ChatGPT, Perplexity, and Google AI Overviews pull from structured, authoritative data sources when recommending providers. A curated directory with your specialties, credentials, and content gives these tools exactly what they need to cite you. For smaller practices competing against larger health systems, this is how you level the playing field.
How does the Dialed In episode reach new people?
Your episode lives on the Dialed In Health YouTube channel, all podcast platforms, and can be embedded on your website and directory profile. That means your content reaches our audience and yours at the same time, creating cross-audience visibility across multiple platforms. One conversation, and both audiences get introduced to you.
What's the difference between SEO and AEO?
SEO gets you ranking on Google. AEO gets AI assistants to recommend you when people ask questions. People search both ways now. If you're only optimized for one, you're invisible to half your market. We do both — plus GEO for AI-powered search results like Google AI Overviews.
What does the AI Visibility Diagnostic include?
A full assessment of where you stand: your current Google rankings, whether AI tools cite you, where competitors are beating you, content gaps in your market, and a prioritized action plan. It's the diagnostic that shows exactly which layers to stack first for maximum impact.
Do I own the content you create?
With the Upgraded Episode and all monthly packages, you own everything: video footage, edits, shorts, graphics, landing pages. With the free episode, the content lives on the Dialed In channel and you can embed and share it freely.
How long until I see results?
Video builds trust the moment it's published. Directory listings create AI discoverability within weeks. Search optimization compounds over 3-6 months with accelerating returns. Most clients see measurable impact within 60-90 days. We measure consultations booked and revenue closed, not clicks.
What areas do you serve?
We're headquartered in Sioux Falls, SD and serve wellness practices across the Midwest: Fargo, Minneapolis, Omaha, Des Moines, Ames, and Lincoln. Video shoots are scheduled on-site at your location. All digital marketing and optimization work is done remotely.
They're Searching for You Right Now. What Will They Find?
Let's have a quick conversation to see if we're a fit. We'll look at what people see when they search for you on Google and in AI, and talk through which layers of authority would have the biggest impact for your practice.