AI Employee Training · A live build for health and wellness owners

Hire your AI content team.
Keep your voice.

Five live sessions. You build three AI employees that plan, write and sharpen your content. It sounds like you. Not like AI.

Live on Zoom5 weeks90 minutes a week8 seats
Next cohort starts Tuesday, October 27
Owner filming content
Your content team this week Live
  • ◷
    Planner built your November calendarMonday
  • ✎
    Writer drafted 3 Reels and 4 postsTuesday
  • ✓
    Sharpener cut the AI tellsTuesday
  • ▶
    Scheduled through FridayWednesday
Sound familiar

Everyone can tell when it's AI.

You tried the tools. The posts came back sounding like everyone else. So you rewrite them, or you stop posting.

It doesn't sound like you.

Your clients know your voice. Generic copy costs you the trust you spent years earning.

It takes longer, not shorter.

An hour in a chat window, then another hour fixing what came out.

Health content has rules.

One careless claim can cost more than a slow month. Your system has to know the line.

What you build

Three AI employees. Trained on you.

Built from your own best posts, your offers and your rules. They work every week. You approve what goes out.

◷The Planner

Plans the month.

Turns your offers and seasons into a 30-day content calendar.

  • Your pillars and formats
  • What to post, and when
  • Tied to what you want to sell
✎The Writer

Drafts in your voice.

Posts, captions and short-video scripts that sound like you on a good day.

  • Learns from your swipe file
  • Hooks that stop the scroll
  • Reels, carousels, emails
✓The Sharpener

Kills the AI slop.

The final pass. Strips the tells, tightens the hook, checks the claims.

  • No "unlock" or "elevate"
  • Health claims you can stand behind
  • Ready to schedule
Melissa Goodwin
Your guide
“I build these systems for health and wellness companies every week. Now I'll build yours with you.”
25 years in healthcareInnovation leader at 6 US health systems
Master's in technologyTrained teams to adopt new tools
Chemist and builder140+ launches and over 10K ideas analyzed
AI in the fieldRunning content systems for real clients now

Melissa Goodwin · Owner, Vitality Growth Labs · Host, Dialed In Health

Week by week

Five sessions. Built live, on screen.

I share my screen and build. You build yours alongside me. Every session is recorded.

WEEK 1

Set up your AI workspace

Your brand project in Claude, your folders, your offers and rules loaded in.

WEEK 2

Build your voice

We pull your best posts into a voice guide and swipe file. This is the anti-slop core.

WEEK 3

Plan the month

Pillars, formats and a 30-day calendar. Your Planner is born.

WEEK 4

Write and sharpen

Real hooks. The AI tells, gone. Your Writer and Sharpener go to work.

WEEK 5

Schedule and run it

Load 30 days into Metricool. Set your 90-minute weekly rhythm. Read what worked.

Melissa Goodwin at her laptop
You walk out with

A working system. Not notes.

  • Your voice guide and swipe fileThe source every post learns from
  • Three AI employees, built and runningPlanner, Writer and Sharpener
  • 30 days of content, scheduledPosted while you work with clients
  • A 90-minute weekly rhythmOne sitting a week keeps it going
Three ways in

Build it, have it built, or have it run.

Live Cohort

Build it with me

$1,500
per person · one payment

Five live Zoom sessions. You build your system alongside me and a small group.

  • 5 live 90-minute sessions
  • Recordings of every session
  • Voice guide and calendar templates
  • The three AI employees to copy
  • Q&A in every session
Save my seat →
8 seats per cohort
Most popular Done For You

I build it for you

$4,500
one-time setup

I set up your whole system. You get a working content team and the cohort to learn how to run it.

  • Everything in the Live Cohort
  • I build your voice guide and swipe file
  • I build your three AI employees
  • Your first 30 days, loaded in Metricool
  • A handoff session to walk you through it
Get it built →
4 builds per month
Build + Run

I build it and run it

$2,500
setup · then $4,795 a month

I build your system, then run it for you. All the content and outbound you need, every month.

  • Everything in Done For You
  • I run your AI employees every month
  • Your content created and scheduled
  • Outbound to new clients, written and sent
  • A monthly results review with me
Apply to start →
By application
Love it
or leave it

Come to the first session. If it's not for you, tell us by the end of that day and you get a full refund.

Is this for you

Built for owners who have more money than time.

This is for you if

  • You run a health or wellness business
  • You know your clients and your voice
  • You want to post every week without writing every post
  • You want AI that sounds like you, not like everyone else

This is not for you if

  • You want a pile of generic posts
  • You won't give it 90 minutes a week
  • You want to post health claims you can't back up
Questions

Before you join.

Do I need to be technical?

No. If you can use email and Google Docs, you can do this. I build every step on screen.

What tools will I use?

Claude, Google Drive and Metricool. Three tools. Nothing to install or maintain.

Will it really sound like me?

Yes. Everything is built from your own best posts. That is the whole point.

What if I miss a session?

Every session is recorded. Watch it that week and bring questions to the next one.

Is this only for health and wellness?

It is built for health and wellness owners. The system knows the rules your content has to follow.

What about outreach and DMs?

Build + Run includes it. I write and send outbound to new clients for you every month. In the cohort and Done For You, we focus on content first.

Your voice. On autopilot. In five weeks.

Eight seats. Next cohort starts Tuesday, October 27. Start 2027 with content that runs itself.

Save my seat → Live on Zoom · 90 minutes a week · Recordings included