Most people selling you AI haven't built it.
Or they learned it yesterday.
I'm Melissa Goodwin, your AI Growth Partner. Over twenty years in health and wellness, and I have worked it end to end, from the lab bench to the healthcare boardroom. Tech, business, healthcare. I have not dabbled in them. I have lived them.
The part most agencies are missing.
Discernment you cannot automate.
Twenty-five years across technology, science, and creativity. I know what moves revenue and what just moves activity, I can see around corners, and I find what actually makes your practice different.
Execution that never clocks out.
The system runs the work underneath it, around the clock, on the moves you approve. The discernment stays human. The grind gets handled. That pairing is the whole point.
Melissa Goodwin
For most of my career I built and launched products inside some of the largest health systems in the country, which taught me the difference between what moves revenue and what just moves activity.
The technical side: I understand the logic, the tools, and the integrations, and I have been at this long enough to see around corners and anticipate what is coming. The creative side: I find what makes your practice different, build the engine around it, and make it stand out, down to the design. Most people have one or the other. The combination is the entire point of Vitality Growth Labs, and it is how you stand out and make more money.
For seven years I led growth across a network of six major U.S. health systems, a $48 billion enterprise. I took 36 products to market, drove $27 million in revenue against a $150 million pipeline, and grew annual revenue 41 percent. I vetted close to 10,000 ideas, which is how you learn fast which ones earn their keep.
Chemistry and mathematics degree. Bush Fellow. TEDx speaker. The point is simple: the person designing your AI has spent two decades shipping things that had to perform.
Because you need it. We needed it too.
Three things come up in almost every conversation I have with an owner.
No plan you can run
You know AI matters, but no one has handed you a plan you can actually run. The advice is everywhere. The system that runs without you babysitting it is nowhere.
They ask AI first
The people you serve are asking ChatGPT about you before they call. If the answer is thin, or names the practice down the street, you lost them and never knew they were looking.
Drafting is not growth
Your team using AI to write posts is not AI growth. AI growth is a system that watches your whole business and acts on what is working.
Not projections. Traced revenue.
You know AI could optimize your business and hand you your life back. But you are too busy running the business to ever find time to breathe.
That is exactly where I come in. Business owners do not have time to become AI experts, and it is moving fast. You are already behind, doing the work of running the business. Let me build the system that runs it for you, so you can get back to why you started.
Book a scope call →